Training at the School of Strategic Studies continues

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30.07 2024

On July 30, representatives of the senior civil service discussed communication strategies as part of the fourth training module of the School of Strategic Training project.

Effective communication is key to the successful implementation of any strategic plan. The ability to clearly articulate messages, build a dialog with diverse audiences, and evaluate the results of communication campaigns are essential skills for a modern leader.

The training was conducted by analysts of the Center for Strategic Communications and Information Security Yaroslava Katolyk and Maksym Vikhrov. The students gained the knowledge and skills necessary to plan and implement communication campaigns, as well as to evaluate their effectiveness.

The main focus of the training was the OASIS model, which includes the formulation of clear and measurable goals, analysis and segmentation of the target audience, development of a strategic approach, planning and implementation of a communication campaign, and evaluation of the effectiveness of the activities. Theoretical knowledge was reinforced by practical tasks. The participants were able to practice their skills on real cases, which made the training even more effective.

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